The JLL brand is a precious asset. It adds value by helping us understand our strengths and ambitions to serve your needs, whether you’re a client, shareholder, JLL employee, or another stakeholder. More than a logo or tagline, it’s a clear and consistent statement of who we are and what we stand for and value. It defines how we work with you. It shows where we have come from and where we’re headed. And it helps JLL stand out in a crowded field of competitors, so that clients around the world recognize us quickly and trust us to provide them with superior advice and services.

Today and the future

Today we are:

Focused completely on clients.

We work hard to give the best advice and deliver the best solutions to meet individual client needs.

Experts in everything we do. 

Our people, the most knowledgeable in the industry, have uncommon abilities to see and respond to trends and details that others miss.

Committed to the long term. 

We know the value of – and work to maintain – strong and enduring relationships with our clients.

Employer of choice.

We have a hard-earned reputation for attracting, retaining and rewarding the best people and teams.

Team players. 

We value and are known for teamwork, both within our company and with our clients.

By achieving ambitions, we will continue to:

Innovate

to stay at the top of our industry.

Build

on diversity and inclusion as strategic priorities.

Lead

the way in data, information and technology.

Commit

to social, financial and environmental responsibility and sustainability.

Act

with the highest levels of integrity

What powers you powers JLL.

Innovate

to stay at the top of our industry.

Build

on diversity and inclusion as strategic priorities.

Lead

the way in data, information and technology.

Commit

to social, financial and environmental responsibility and sustainability.

Act

with the highest levels of integrity

What powers you powers JLL.